E-commerce Growth & Real Estate

The Internet revolution has transformed the way businesses used to operate. E-commerce is one of the tools of the internet which is replacing the brick-and-mortar shops with digital portals. Fortunately, real estate developers and brokers have recognized that the evolution of the Internet has raised the pulse of realty demands. In fact, realty pundits have announced that the Internet offers more opportunities than threats to real estate developers and brokers. That is why, real estate professionals are increasingly embracing e-commerce rather than ignoring or fearing it.

How does e-commerce change the real estate demand? E-commerce has led to the demand for technological skills within real estate companies, and they are increasingly developing expertise in technology. Today, the need is to develop specialized skills for real estate firms to redefine their roles for the digital economy. Importantly, success doesn’t come with just designing a web page for the company but to modify it to use e-commerce to serve clients better.

The Internet makes realty transactions fast and enables companies to act rapidly too. It is mainly because; the web itself is growing at tremendous speeds. E-commerce has been exploding and opening up new doors for newer opportunities. Also, E-commerce is expected to augment physical realty sales in many areas as the Internet can pick up those sales around the edges. Time-starved consumers who once browsed through catalogs and ordered products by phone or by mail may now do so over the web. The Internet serves as a direct marketing channel. 

Technology has acted as a game changer, especially for realty market. Riding high on the back of technology, real estate companies are striving to create a suited environment where new ideas spawn. The purpose of the Internet based environment is to help customers learn, interact, and make the best possible choices.

References:

http://techstory.in/real-estate-ecommerce-918711222/

http://www.slideshare.net/anirudhchari/note-on-the-e-commerce-market-in-india

http://realestate.deutscheawm.com/content/_media/Research_RREEF_Real_Estate_Bricks_and_Clicks_July2012.pdf

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwi7rc_IuavJAhXKXRQKHeCWCt4QFggqMAI&url=http%3A%2F%2Fcrowston.syr.edu%2Fsystem%2Ffiles%2Famcis98.pdf&usg=AFQjCNFLj9_A9NLZF9veKnlvw9fNAf9rGg&sig2=9QxzEzkVebnBHOI9tPbtjw

http://timesofindia.indiatimes.com/business/india-business/E-commerce-companies-fuel-growth-in-brick-and-mortar-real-estate/articleshow/46569471.cms